Maruti Suzuki all set to launch Mini SUV S-PRESSO to make customers aspire for more

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Maruti Suzuki, India’s leading vehicle manufacturer is all set to roll out its latest offering –Mini SUV S-PRESSO for its customers this festive season.

Maruti Suzuki’s S-PRESSO  is indigenously conceptualized, designed and developed vehicle that is made for India as well as the world. Built on Maruti Suzuki’s ARENA philosophies of advanced technology and new age designs; S-PRESSO is assured to appeal the customers who want to lead an exciting life.

Mr Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India said, “Today’s youthful customers desire a reflection of their personality in the products they own. Our internal research suggests that the criteria of buying a car for the youth, apart from affordability, acquisition cost and maintenance, now also include design and aesthetics. With Mini SUV S-PRESSO, we offer a unique, premium, feature-rich and bold car that will disrupt the entry car segment in the country.”

The name S-PRESSO is inspired from the universally favourite coffee drink – Espresso, which stands out for it’s strong, robust and bold characteristics. S-PRESSO represents youthfulness, vitality and energy, which resonates with its target audience’s lifestyle as well.

Mr. C.V. Raman, Senior Executive Director (Engineering), Maruti Suzuki India said, “Maruti Suzuki has always developed new segments and cars to match the changing needs, tastes and lifestyles of our customers. Designed in-house by Maruti Suzuki, S-PRESSO marks a big shift in the way compact cars are created and crafted in India. Its design language is inspired from our line-up of SUVs and the modern user’s lifestyle. The Mini SUV S-PRESSO is testimony of Maruti Suzuki’s journey to deliver designs, technology and experiences that are ahead of their time, taking consumers on a drive into the future.”

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