Bangalore based startup Healofy – India’s largest and fastest-growing Women Social Network have raised funds from Hiro Mashita-led Japanese investment firm M&S Partners. Healofy is a women-centric social network which connects millions of women across different stages of life – from getting married, to becoming a mother, and beyond.
Founded in 2016 as a pregnancy and parenting community, Healofy provides a social network to women across all genres where they can access relatable information of their interest, create content, and showcase their skills sets using the platform.
In addition to that, the peer-to-peer platform also allows women to connect and influence other like-minded women based on similar language, location, life-stage, as well as interests such as fashion, food, fitness, lifestyle, learning different skill sets, and earning from home.
Earlier, Healofy has raised $9.5 million from Omidyar Network India, BabyTree Group (01761.HK, China’s Largest Parenting Platform, a Public company), BAce Capital – a fund backed by Alibaba’s Ant Financial Services Group, and angel investors.
With more than 2 million app downloads, the app has successfully created a strong community base of over 500,000 Daily Active Users (DAUs) and 1 million Monthly Active Users (MAUs) on their Android app, exhibiting industry-leading engagement and retention.
According to the “Toward Gender Equity Online: Research with the Next Billion Users” report by Google India, “women are reluctant to network online on social platforms due to the fear of harassment and lack of a safe community”. Additionally, women often struggle to find relevant content and supportive communities online. Healofy’s mission is to create a vernacular social network exclusively for Indian women to feel informed, safe and empowered, allowing them to consume, connect, and transact in a trusted space.
In order to bring together Indian women on a common platform, Healofy is catering to Indian women across Tier 2, 3 & 4 cities through content in their native language which includes – English, Hindi, Marathi, Gujarati, Bengali, Tamil, Telugu, Kannada and Malayalam.
Moreover, Healofy envisions to help women attain financial independence by helping them earn from home via network e-commerce. By allowing women to form meaningful connections and relationships with other women in the Healofy community, the aim is to replicate the offline experience of networking and ‘shopping together’ in the online world.
“The societal impact Healofy is having is immense and has resonated strongly with their users. Led by the passionate founders, Gaurav and Shubham, we believe that this impressive team is capable of disrupting the online behavior of the next 100 Million Indian women, and we are excited to be part of this journey with them.” said Hiro Mashita, Director, M&S Partners.
“It has been an incredible journey for us over the last three years, impacting the lives of millions of women. At Healofy, we are committed to providing a safe and empowering online environment for women in the country. We are excited to welcome M&S Partners to be part of the journey.” said Gaurav Aggarwal, CEO and Co-Founder of Healofy.