After 3 successful seasons and the launch of IIFW NXT – The Intimate Fashion Tour, IIFW has added lot of flavour and spice in its already interesting concept.
IIFW NXT- The Intimate Fashion Tour reached Mumbai on 14th Sept, 2019 and presented a superbly amazing mix of Indian & International brands and designer shows at the swanky Savage Bar & Kitchen, Juhu.
The show was opened by young designer Shriti Pratap who has has profound learning in sustainable style. She has incorporated social duty through craftsmanship and fashion in her business targets. Her contemplations are bringing significant uplift to FFC brand. She goes by her own label ‘Shriti Pratap’ – where she curates her designs for casual gowns, kaftans, jumpsuits, tunics, jackets and swimwear. It is through her label that she supports ethical fashion, which excludes the use of any kind of silk, leather, fur or any other raw materials sourced from killing animals.
Talking about her collection details, Shriti says” It’s all about ‘Sustainability”. Cruelty-free—no fur or leather, use of ethically organic cotton & recycled- up-cycled clothing. Best for Ready-to-wear fashion for women.”
“While designing and developing my capsule collection of off whites we’ve considered our environmental footprint at every stage of our design process,” shares the brand. Continuing to set the bar high for social and environmental sustainability in the fashion industry. Shriti’s collection is a mix of summer dresses, Bralettes, maxis and blouses in organic cotton with minimalistic use of metallic sequins, tassels and crochet. Also, there is a recycled up cycled line of ensembles developed from fabric wastes etc,” she added.
After a eye-catching show by Shriti, the grand finale by Sharad Raghav from the princely state of Rajasthan was a visual treat to the spectators. Sharad delineates his design philosophy as “ Sui Generis Personalized Perfection ”. He produces pieces that reflect his savoir-faire in design, for both men & women. Using fine detailing, with heritage fabrics and the use of embroidery for textural enhancement Sharad Raghav creates fashion with strong flavour.
Raghav showcased his newest collection called “ Kalidoskope ”, white with lots of bright colours like yellow ,pink, green, blue and other hues shades. Fabric is hosiery silk and used georgette, net to give layers and sheer, lots of flow and drapes & haters to add glamour.
This year IIFW associated with the world renowned make-up academy, Make-up Designory (MUD) as Official makup-partner. MUD is one of World’s Largest School in Make-up and is currently in India with their International academy at Bandra.
On the occasion of IIFW turning 3, this year, it has also conceptualized “IIFW NXT – The Intimate Fashion Tour” to make it even bigger and better. IIFW NXT is generated with the intent of creating awareness on plus size, queer fashion, and personal hygiene. The aim is jeered towards busting the taboo around intimate fashion and personal hygiene.
Braking all the barriers that focused on ‘Boo the Taboo’, has now become and emergent trend in the Indian Fashion Week. Mr Niraj Jawanjal, Founder and Chief Ideator of India Intimate Fashion Week, states, Our endevours are and would always focus on kicking the taboo off on the matters of lingerie, personal hygiene and such related issues. We are also going to focus big time on education related to intimate fashion & have also taken initiatives about it, which would be announced soon. Since 2016, the time we started this journey, it’s getting more and more enriching & engaging, now we want more people, more brands & corporates to join us on this journey to make India as one of the biggest & strongest players in this sector.
“IIFW has devised a 7-city tour in and around India which will began from its Pune edition and now coming to Mumbai, and moves on to Goa, Bengaluru, Delhi, and so on and so forth in its later phase. And as we are known to break taboo & initiate steps into unexplored territories, we thought of breaking this formal-formal show type and start something far more impactful, more reaching & engaging platform for designers, brands, models & Gen-next talents, along with our IIFW large scale shows…and that’s how we came up with IIFW NXT, The Intimate Tour format, which can be franchised also in these cities,” elaborates Niraj Jawanjal.
Explains further about IIFW NXT, Amit Pandey, Media Head, IIFW said “We are extremely delighted to see the response for IIFW NXT- the intimate fashion tour that started with Pune and has now travelled to Mumbai. Our initiative to created social awareness among people with our tagline ‘Boo The Taboo’ in order to educate girls and women on feminine hygiene has been much appreciated by both consumers as well the industry stalwarts. We have been known to promote and introduce international lingerie & beachwear brands to the Indian Subcontinent and now with IIFW NXT, we are eying to introduce the designers from remotest areas in India by providing a suitable platfrom. In addition to that, IIFW also hopes to foray into the field of design education. The design school will be state of the art, globally capacitating students with par excellence design skills. The school should emerge as one of the best in the world.”