Premium European Menswear Brand Selected Homme has roped in Bollywood star Saif Ali Khan as their brand ambassador in India. As a part of the arrangements the stylish actor will lend himself seamlessly to the wide array of styles and silhouettes offered in the Autumn Winter 2019 collection of Selected Homme.
Selected Homme, known for its minimalistic expression and a clear focus on quality is powered with two distinct philosophies – BLACK Label and WHITE Label. The brand offers superior styles for the evolved customer with a perfect sense of taste & quality. The collection is a delight for fashion-conscious men who possess a keen sense of personal style. Selected Homme’s collection arrays from ageless classics to contemporary essentials which includes ultimate streetwear denims, bespoke tailored blazers, jackets, pinstripe suits and signature footwear.
Speaking on the announcement, Mr. Vineet Gautam, CEO & Country Head, BESTSELLER India, said, “Selected Homme is a brand that embodies detailed aesthetics and high quality while being at the forefront of sustainability. The premium menswear category in India is on the rise with men desiring to sharpen their personalities with bespoke styling, and Selected addresses just that. We are delighted to partner with Saif Ali Khan as the unprecedented Selected Homme man and are excited to see how this relationship unravels.”
Speaking on the partnership, Saif Ali Khan commented, “Selected Homme is an extension of my personality – sharp, under stated and striking! It’s also a brand with a soul and that makes this partnership all the more meaningful. Selected is committed to making every collection as sustainable as possible. And sustainable down to the fibre, driving positive change in the way they’re designed and sourced to create Selected products. I believe that’s investing in the future and I’m excited to see how our synergies merge and unfold.”