UNIQLO, the Japanese apparel brand, has made its debut in India with one of its largest stores worldwide. The first UNIQLO Indian store has opened in Ambiance Mall, in Vasant Kunj in Delhi.
This outlet is the latest addition to over 2000 outlets globally and is spread over 35,000 square feet. The three-storeyed store houses the brands’ signature light down jackets, basic t-shirts for men and women, formal wear, and apparel for kids.
Tadashi Yanai, UNIQLO Founder and Chairman, President & CEO of the Fast Retailing Group, said, “Fast Retailing has long wished to open stores in India in view of the tremendous potential of such a large nation. We began recruiting here at the end of last year, and have been impressed by the exceptional talent, ambition, and diligence of the young people we encountered and welcomed aboard.”
He added, “In the years ahead, we aim to enhance lifestyles in India by offering more innovative apparel that draws on the nation’s distinct culture and traditions. We wish to contribute to India’s economic development in the process.”
#UNIQLO applied for single brand retail in 2018 Jan. In less than 20 months they have launched one of their biggest stores in Delhi & will open two more stores in NCR region in next two months.A Gr8 example of Ease of Doing Business & red carpet for investors.With the UNIQLO team pic.twitter.com/ZpnSUp37Ng
— Amitabh Kant (@amitabhk87) October 3, 2019
UNIQLO is planning to launch two more stores, both to be located in Delhi-NCR. The company aims to asses the market before branching out to other locations.
“At the moment we are single-handedly focusing on Delhi,” Yanai said. “We would like to do a very good job in Delhi first. If our business is successful in Delhi, I’m sure other cities in India may come to us to open stores,” said Yanai.
While the Indian consumers are known for being highly price-sensitive, the products sold at the store are priced similar to the global pricing. As per News 18, a signature item, the women’s ultra-light down vest for women is priced at 3,490 rupees ($49.10) in India, while the same retails at $49.90 in the US and 149.90 ringgit ($35.80) in Malaysia.